Michael Glatt

Travel · · 6 min

Notes from a medina

Working in a city built to disorient you, and what that teaches about telling a story out of order.

Lantern-lit alley in a Moroccan medina with a figure walking away

Written by

Michael Glatt

Creative director, copywriter and travel photographer.

About

Placeholder essay. The old city has no straight line to anywhere. You learn it by getting lost in it repeatedly, in slightly different ways, until the wrong turns start to connect.

Photographs made this way are never a sequence. They are a set of fragments that only become a story after the fact, in the edit, when you finally see what you were circling.

Most good campaigns are assembled the same way. The strategy is written last, honestly.